Can memory be improved?

Absolutely. The proof that your memory is trainable can be found in both ancient scholarship and modern business. The techniques of memory improvement have existed for thousands of years and are helping major firms today.

The systems, as taught by Bob Gray, have been used and taught by some of the greatest minds in history, including Plato, Aristotle, Cicero, Caesar Augustus, Thomas Aquinas, Dante, Francis I, Henry III of France, and Leibniz. These memory systems have also assisted countless scholars, business merchants, doctors, lawyers, kings and emperors.

Bob has successfully adapted these systems for use in modern business. Corporations, governments and organizations large and small have already begun to use these memory systems in their regular day-to-day business and workplace environments. For a sampling of some of the feedback Bob has received, look on our CLIENTS page.

Who uses these systems?

While presenting a workshop or keynote, Bob has instructed many Fortune 500 and Fortune 100 companies as well as many smaller businesses and organizations to use memory systems. You can read about their response on our CLIENTS page. The systems are based on ancient techniques that have been refined and developed for modern business use.

Isn’t this too general to relate to my business?

What could be more specific to your business than the information relating to it: product information, your clients and their specific demands, company policies, special procedures, important meeting decisions. You wouldn’t want to lose track of any of that. What could be a more obvious example of something specifically and immediately applicable than to see yourself recall more about your work?

The most successful companies are concerned with getting visible results and are wary of generalist training that offers some agreeable advice, but no real techniques or skills with direct application. Implementing memory systems will address specific problems that cost businesses millions of dollars each year: regular human failings, such as absentmindedness, forgetfulness, misplaced items, and the embarrassment of not recalling a client’s name. Contact us to find out how Bob Gray’s keynotes and workshops can help your organization.

Aren’t computers (day planner, pocket organizers, etc.) good substitutes for memory?

Computerized organizers and day planners have become an increasingly common and expensive crutch for poor memory. But you must ask yourself: Are they so efficient when you’re always having to look up the same information again and again? Or what happens when you’re with a client and have to tell them to wait a moment while you look something up? Isn’t that a loss of credibility? With memory systems you’re putting the computer (day planner, organizer, etc.) into their heads, hardwiring data to their thought processes and human value. Why invest in something that will eventually be out of date, or worse, lost?

Will my employees be interested?

Most people are aware of the problems their own poor memories cause. They know how often they waste time searching for misplaced papers and items, and they have felt the deep embarrassment of not remembering a client’s name. People often wish for a more reliable memory, if only for their personal lives, let alone business! The beauty of Bob’s memory systems is that not only do they fulfill that longing, but they’re fun to use as well. They’re imaginative, and they create the excitement you get when you discover a hidden talent that you didn’t know you had all along! CLIENTS from several companies that have used Bob’s systems convey that personal enthusiasm.

Isn’t it easier to memorize material directly, instead of using a system?

Memory systems may appear complex at first, but once you’re familiar with them, their time and energy saving value is more than apparent. The onerous task of memorizing by rote requires you to repeat the material to yourself 15 to 17 times before anything starts to stick. And there’s no guarantee it will be with you for long periods of time.

Can memory systems help with my other corporate training?

Without memory techniques and correct reviewing schedules, humans only retain 23% of what they learn. Why waste money training employees if they can’t remember more than a quarter of what they learn? The skills imparted in Bob’s workshops allow you to maximize the benefit of ALL of your training programs.

So much of teaching and learning is about memorization, that memory training is the perfect primer for other training and learning programs. When you also take into consideration the rate at which people naturally forget learned material, the benefits become even more apparent. Without memory techniques and correct reviewing schedules, your trainees forget 56% of what they’re taught within the first hour after learning something new. A further 6% is forgotten within nine hours, 8% more after two days, and an additional 7% by the end of the month. In total, within a month, your trainees will have forgotten 77% of what they’ve been originally taught. If you’ve spent a thousand dollars on a training course or tape, that’s $770 gone down the drain, not to mention the cost of lost time. Memory skills should be the first thing we learn. How can we expect to learn anything before that?

How is it going to make money for me?

In today’s world, information is the single-most important commodity on the open market. To lose it or lose control over it can be death to a business. Here is a short list of some of the concrete examples of where memory systems can make money or save money:

  • Without memory aids, an executive spends 30 minutes a day looking for things on her or his desk.
  • Much of business occurs informally, often ending with a handshake. It can be ruinous to a business deal to forget an important point discussed during a meeting.
  • It builds rapport and cements relations with clients by recalling more about them.
  • It enhances efficiency, comprehension and productivity.
  • Knowing your products inside out affords you instant credibility.
Don’t my employees already have good memories?

Successful companies no doubt already have people who are qualified for their jobs. But job skills and education are no guarantee of a good and reliable memory. These skills are not taught in the school systems, or even at the college and university level. A good memory can be attained as a result of developing special skills in mnemonics, that is the science of memory. Contact us to find out how Bob Gray’s keynotes and workshops can help your employees.

Is it practical?

These systems are not about some trendy theory, or pie-in-the-sky general advice. They are based entirely on applied training. Not one technique or system is taught without direct application in the business world explicitly demonstrated.