Blog Archives for April, 2011

Memorize the US States alphabetically

Wednesday, April 20th, 2011

All memory is based on association, or at least all memory systems are. Memory systems are based on linking or chaining information you wish to remember, to information or images you already know. You probably have a hard time recalling the shape of Papua New Guinea or Sri Lanka, right? How about the shape of Italy, no problem, because you’ve associated it to something you already know…..a Glove…..or was it a Scarf?

This is actually the foundation on which every Guinness Memory record is achieved.

The second key is to form what you wish to remember into an image, something which stimulates the right side of our brain, the creative side. The third key is to then associate or link these two images together; the image of what you wish to remember, to the thing you already know, and here’s the key, the link must be as silly, as crazy and ridiculous as possible. This is critical, the crazier the image, the better the recall.

Just to show you how this works, let’s take five random things to remember:

Photo Album, Sarah Palin, a Cactus, Noah’s Ark and Gold Bars.

Now we will link them together in a crazy ridiculous scenario. Imagine:

Looking through an old photograph album, as you turn the page, Sarah Palin suddenly jumps out from the album, see her in as much detail as you can, perhaps her hair tied up, her rimless glasses, nice smile. She has her arms outstretched above her head and she is holding a huge cactus, as if she is pumping iron, only instead of holding weights above her head, she is holding a huge cactus. Perhaps the needles are pricking her hands. She can’t hold it any longer, it’s too painful, so she hurls it through the air and it lands on top of Noah’s Ark, try to hear the smashing and splintering sound of the wood as it crashes on top of the Ark. As the Ark cracks open see hundreds of shiny Gold Bars flying out from its hold.

Now go back to the image you had of the photograph album, close your eyes and recall the remaining four items.

Easy right? See how each linked item jumps out from your memory. I know it’s only five items but as you will learn in later posts it could just as easily be ten or twenty….as long as the associations linking the images are crazy ridiculous and nonsensical.

Oh, and by the way, you just memorized the first five US states alphabetically.

Album = Alabama
Sarah Palin = Alaska
Cactus = Arizona
Noah’s Ark = Arkansas
Gold Bars = California (Gold Rush)

On a more practical note the Chain or Link method can be used to recall speeches and presentations, to-do lists and shopping lists, and in conjunction with another memory system, even equations and formulas, in fact anything which needs to be recalled in a specific sequence. I will tackle these in later posts.

Maybe next time I will show you how to remember their capital cities. I just had a thought, perhaps to get you used to visualizing ridiculous images; we can memorize all 50 state capitals, that’s sure to win you a drink in a bar!

By the way, Papua looks like a camel, with a little imagination, and Sri Lanka looks like a tear drop.

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Sarah Palin, a Red Bull and Casper the friendly ghost.

Friday, April 8th, 2011

OK I know it’s a worn out cliché that most people rank the fear of public speaking as their #1 fear above even death. To paraphrase Jerry Seinfeld, at a funeral, most people would rather be lying in the casket than giving the eulogy.

Well for most people the fear is real and it comes down to a few basic reasons, the fear of failure, being judged, humiliated and most of all….forgetting what to say….which brings me to Sarah Palin.

You may recall a few months back a post speech Q & A in Nashville where she was asked what top three things a Republican majority in Congress should focus on. Already knowing that she would be asked this question, she was not confident that she could remember these three things: Energy, Tax Cuts and Raise American spirits….so what did she do? You may remember….she wrote them on her hand!

Needless to say it was picked up on camera, it got posted on YouTube, it went viral and she was lambasted by the news media and of course the Democrats and her credibility was brought into question, yet again, she really didn’t need this.

As a memory consultant I couldn’t help but feel for her, for a very basic memory system called The Chain or Link and less than 60 seconds of her time could have avoided this embarrassment.

Simply put, the Chain is a memory system which is used for recalling sequential information, like lists, equations and formulas, and best of all, speeches and presentations, which is no more than a sequence of thoughts and ideas.

The key to the Chain is to link images or thoughts together in a crazy ridiculous nonsensical fashion. The crazier the images, the quicker the recall. Images or pictures are easier to recall than words, (a picture is worth a thousand words). Crazy, odd and strange images are easier still. The images represent what you wish to remember, in Sarah’s case, just three items: Energy, Tax Cuts and Raising American Spirits.

Item 1. Energy.

All Sarah needed to do was think of an image which represents energy, the first image that comes to mind is usually the strongest. It could be an Energy Drink or Energy Bar, a Wind Turbine, or a Solar Panel, anything which engages the right, creative side of the brain, this would be her first image. To this she needed to link in a strange way an image which represented the second item, which was:

Tax Cuts.

Now the beauty with memory systems is that you can literally visualize an image which simply sounds like the item to be remembered, and it will do just fine. (It is a common memory ‘trick’ for recalling people’s names).

So for tax cuts all she needed to do was visualize Thumb Tacks. Tacks sound identical to Tax. Tax is hard to visualize, ‘Tacks’ on the other hand (there’s a joke there somewhere) is easy to visualize. So when the right side of the brain, the creative side, recalls the image of ‘Tacks’, the left side, the logical side, will immediately convert it to Tax.

Now she simply had to link together, let’s say a can of Red Bull for Energy and ‘huge’ Thumb Tacks for Tax Cuts. Regular size thumb tacks are simply not as memorable as say thumb tacks whose heads are the size of your palm, that is memorable! She needed to imagine taking two gigantic thumb tacks, and piercing the can of Red Bull. See this image yourself; see yourself piercing the can with these two gigantic Tacks. Feel the cold can in your hand; hear the sound of the buckling aluminum.

Now she needed to link the third and final item:

Raising American Spirits.

For this she could have used Casper the friendly ghost for spirit. Now we continue the story. After she had pierced the can she needed to imagine taking out one of the Tacks, as she does so Casper (spirit) floats out from the hole she created and slowly rises (raising) to the ceiling. You know it’s not about raising Outer Mongolian spirits, but if you really need to remember raising American spirits, then see Casper waving a US flag. Raising American Spirits!

Red Bull pierced by huge thumb Tacks, remove a tack and Casper squeezes out the hole and rises to the ceiling while waving a US flag.

Three simple images, 60 seconds……..saved credibility!

Ironically in the speech she gave before the Q & A she was criticizing President Obama for using a teleprompter. All speeches can be remembered using the Chain. Obviously presenters must have a handle on the information they wish to present, they need to know their material, they just need to feel confident they can present it in the correct order and not forget any key points; the Chain allows this, whether you have three points or thirty three points.

So, Barack, Sarah, do away with the teleprompter and the ‘handwritten’ notes….and give me a call; just see a large telephone ‘Bob’bing around in a pool with a ‘Gray’ shark!

 

Bob Gray is an international keynote and memory workshop presenter. A Guinness World Record Holder, Certified Speaking Professional and Canadian Speaker Hall of Fame inductee.

Motivational Keynote Speaker

 

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